Serif’s easy to use web design software, WebPlus, is packed with everything you need to create a professional-quality website for your business – no complicated code, programming, or design experience required. The customisable professional templates, on-screen help guides and free hosting for a year mean that you can get a company web presence online in hours.
You can begin to generate sales leads and customer interest in your business by easily building ecommerce, marketing and customer relationship management (CRM) features into your website. Pretty quickly your business can have an online shop, animated photo galleries to showcase your work, interactive forums, and blogs to make customer communication easy.
Once you’re up and running, other Serif products can enhance your website even further. Create eye-catching Flash® animated web banners quickly and easily with DrawPlus and optimise photos for the web with PhotoPlus.
A website is key to securing new business as it makes it fast and easy for customers to find you and for existing customers to recommend you.According to the British Market Research Bureau 2008, “8 out of 10 consumers say they would contact a company that has a website first, over and above one that doesn’t”. Essentially your website acts as an online shop window for your products or services and adds credibility to your brand. It’s much more than just being found in a Google search – your existing customers want to easily recommend you and your new customers want to be able to feel confident buying your product or service.
The customisable templates within WebPlus help you to easily create a unique and professional website and tools such as the preset Flash Animated Photo Galleries provide the perfect stage to showcase your work.
WebPlus also helps with search engine optimisation so that your site can rank higher with services like Google making it even easier for customers to find you.
See our case studies to find out how other businesses are using WebPlus to boost their online profile.
Communicating regularly with your customers and encouraging interaction with your brand helps maintain customer relationships and encourages brand loyalty. In today’s world, customers expect to be able to engage interactively with a brand online. With WebPlus X4, integrating Web 2.0 features and techniques such as blogs, podcasts, RSS feeds, live surveys and polls, feedback forms and active hit counters into your website, is easier than you think. Importantly, this functionality hosted by Serif is completely free.
A dynamic and properly branded web presence not only provides a level of confidence to existing customers, it also grabs the attention of potential new customers. And what’s more, you can use the powerful analytical tools within WebPlus to gain invaluable insight into how your customer’s are using your sight and adapt your techniques accordingly.
A website can help you expand your customer reach and therefore increase sales opportunities. An online shop is an ideal way to process additional orders as well as providing an efficient way for existing customers to purchase from you.
Setting up an online shop with functional ecommerce carts and buttons and using well-known partners such as PayPal, is both straightforward and safe with WebPlus X4.
When you create your own website with WebPlus you won’t have to worry about losing control of your web presence. Tools such as Site Manager and Site Checker help you to stay in charge of hyperlink behaviour, text objects, fonts, images etc. and making changes or adding updates is fast and easy.
Yet regardless of how easy it is to design a website yourself in WebPlus, you may decide that you simply don’t have the time. In that situation you may be able to justify the cost of a designer to do the initial setup work for you, based on the understanding that you can take control of your site once it’s up and running. Making updates and changes to your business website is simple and quick with WebPlus, so there’s no need to rely on the continued services of a web designer, which will save you time and money in the long run and you can quickly add offers or information as you need to.
Serif software puts effective marketing communication within your hands. If you need more software feature information you will find the WebPlus section helpful. For more information on Serif products or to place an order call 0800 316 0463 or email firstname.lastname@example.org.