About Serif

Creator of award winning digital design software.

Serif’s global success with its Affinity suite of professional design and photo editing software is built on almost three decades of expertise.

Affinity Designer, winner of an Apple Design Award in 2015, and Affinity Photo, named Best Imaging Software by the Technical Image Press Association in 2016, were a result of the vision of the development team at Serif’s headquarters in Nottingham, UK.

Created from the ground up, with the emphasis on speed, power, accuracy and lack of bloat, Affinity Designer and Affinity Photo received a stream of glowing reviews from Mac users around the world, before being launched for Windows users too.

Their creation marked a change of focus for Serif which, since 1987, had grown a reputation for quality and reliability based on the award-winning Plus range of software for PC – including PagePlus®, PhotoPlus®, DrawPlus®, WebPlus®, MoviePlus®, CraftArtist® and more.

Powerful yet easy-to-use, the software offered low-cost alternatives to high-end publishing and graphics packages, putting professional effects and demanding publishing tasks within the reach of PC users around the world.

Now changing the game for professional graphic designers and photographers on Apple Mac as well as Windows, Serif is the winner of over 200 awards internationally, with more than 6.5 million customers worldwide. The company has around 90 employees.

Registered Offices: The Software Centre, 12 Wilford Ind Est, Nottingham, NG11 7EP
Registered in England No 2117968
VAT Number: GB 779 8920 50