Crafters Invited to Tune into the Serif £600,000 Giveaway on Ideal World

April 10, 2012 – Keen crafters are invited to tune in to Create & Craft and Ideal World this month to see the biggest Blockbuster Giveaway yet! A new agreement between the UK’s only dedicated craft shopping channel and creative software publisher Serif will see a £600,000 giveaway throughout April, where Ideal World will offer thousands of copies of the award-winning CraftArtist Professional (worth £19.99) to Craft Club Members for the cost of just the postage (£2.99). It will also be available to non-Craft Club Members at half price (£9.99) plus postage.

The giveaway is the first of its kind on Ideal World and Create & Craft. The leading digital craft retailer has purchased thousands of copies to give to its customers as a thank you and to see more people in the UK take up digital crafting as a hobby.

“The new collaboration with Serif is a very exciting move for us,” says Tony Sheridan, Commercial Director at Ideal Shopping Direct Limited. “For the first time ever on Ideal World and Create & Craft, we are offering our valued customers copies of CraftArtist Professional – showcased on our channels by the fantastic presenter Michelle Jackson-Mogford – for the cost of just the postage. The software really is the ultimate digital crafting solution and we are confident it will help us in our efforts to get more people crafting.”

CraftArtist Professional from Serif is the all-in-one tool for creating any type of print project. Users will be amazed at how easy the software is to use thanks to its simple drag-and-drop function. Designs can be personalised with unlimited pictures and text, plus there are craft tools and a built-in photo editor to help deliver high-quality results that are guaranteed to impress friends and family.

CraftArtist Professional’s key tools include:

• Scissors – Use a range of life-like scissor tools to cut up materials.
• Brushes – Choose from a variety including flowers, lace, glitter, and embroidery.
• Drawing – Create bespoke graphics with intuitive drawing tools and customisable shapes.
• Stencils – Apply one of the huge ranges of stencils or create your own from any object.
• Punching – Easily cut shapes from different materials and photos.
• •Creative Text – Design text exactly how you want it, including text on a path.

“CraftArtist Professional is the easiest and most handy craft tool you could ever have,” says Michelle Jackson-Mogford. “I use it all the time and, as a designer, it is an invaluable tool.”

“CraftArtist Professional is fantastic for anyone interested in creating scrapbooks, cards and much more,” says Ellie Robinson, Head of Business Development EMEA at Serif. “The giveaway reinforces CraftArtist’s position as the household name for digital crafting. What’s more, Ideal World’s generosity is not limited to Create & Craft members, as they are also offering 1,000 copies of CraftArtist Professional to DaisyTrail members. The software is available as an instant download for £2.99 on a first come, first served basis.”

To be one of the first people to take advantage of the incredible £600,000 giveaway, tune into Create & Craft and Ideal World throughout April. Watch Create & Craft on Sky 671, Freeview 36, or Freesat 813 and Ideal World on Sky 644, Freeview 22, Virgin 747, or Freesat 812. CraftArtist Professional is also available on the Create & Craft website.

For more information on CraftArtist, visit www.craftartist.com and to see the fantastic features in CraftArtist Professional in action, watch this video.

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For more information, contact Clare Homer at Serif at chomer@serif.com or on 0115 914 9042. Follow @Serif_Clare on Twitter.

Notes for Editors:

About Serif

Serif is the publisher of the award-winning software range that includes PagePlus^®, PhotoPlus^®, DrawPlus^®, WebPlus^®, AlbumPlus^®, MoviePlus^®, CraftArtist^® and more. Founded in 1987 with the aim to develop low-cost alternatives to high-end publishing and graphics packages, Serif has been repeatedly praised for its powerful yet easy-to-use software which has put professional effects and demanding publishing tasks within the reach of ordinary PC users around the world. Now with over 6.5 million customers worldwide, Serif has over 230 employees at its head office, development and European sales centre in Nottingham, UK and its North American sales operation in California, US.