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Serif (Europe) Ltd – the UK’s leading independent desktop publishing, design and graphics software developer, is delighted to announce a new distribution deal that will see their awardwinning software distributed online and through leading retailers in the Middle East.

The distribution deal with Al Hosani Computer will bring the popular PagePlus X3, WebPlus X2, DrawPlus X2 and PhotoPlus X2 titles to the UAE, Oman, Qatar, Bahrain, Kuwait, and across the region via the Al Hosani Computer distribution channel. Al Hosani Computer has invaluable experience distributing brand name software and peripherals to resellers and the education sector across the region, including UAE, Oman, Qatar, Bahrain, and Kuwait.

“We are thrilled to establish a partnership with Serif as they have developed an exciting range of software that provides users with an easy-to-use and cost-effective way to accomplish any creative task.” said Slava Raevski, Managing Partner of Al Hosani Computer. “As the leading distribution organisation in the Middle East, we are uniquely positioned to help develop their business in this region.”

“This distribution deal with Al Hosani Computer is great news for Serif as it increases our exposure in the Middle East. The deal will make our top-selling software titles available at affordable prices in the UAE and surrounding countries.” said Ellie Dyke, Head of Business Development at Serif. “Both Serif and Al Hosani Computer are leaders in their respective fields and we look forward to a successful partnership as we expand our presence in this territory and beyond.”

For further information please contact:

Sarah Connelly, Tel: 0115 9149103 or Email: pr@serif.com

Serif is the publisher of the award-winning software range that includes PagePlus™, PhotoPlus™, DrawPlus™, WebPlus™, AlbumPlus™, MoviePlus™, PanoramaPlus™ and Digtial Scrapbook Artist™ and more. Founded in 1987 with the aim to develop low-cost alternatives to high-end publishing and graphics packages, Serif has been repeatedly praised for its powerful yet easy-to-use software which has put professional effects and demanding publishing tasks within the reach of ordinary PC users around the world. Now with over 6 million customers worldwide, Serif has over 200 employees at its head office, development and European sales centre in Nottingham, UK and its North American sales operation in New Hampshire, US.

Al Hosani Computer is a software republisher and value-added distributor and was established in the United Arab Emirates in 2000, distributing brand name software and innovating gaming peripherals across the UAE, Oman, Qatar, Bahrain, Kuwait and Saudi Arabia. The company’s strength lies in its ability to offer good margins and value-added service for its channel partners, while offering its vendors a total solution for in-country representation.

See www.software-planet.com for more information.

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