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Serif (Europe) Ltd
Nottingham, UK
12 November 2008

PRESS RELEASE
Serif signs new bundle licensing agreement with AMD
Processor company enhances their ‘Unleash Passion’ promotion with two Serif titles

Serif (Europe) Ltd – the UK’s leading independent desktop publishing, design and graphics software developer, is delighted to announce a new licensing deal that will see Serif software offered as a free download to eligible AMD customers.

AMD’s ‘Unleash Passion’ campaign celebrates the potential that their latest processors, together with creative software, can bring to customers. From November 10th until the end of the year, anyone who buys an AMD PhenomTM processor will qualify for a free download of either PhotoPlus X2 or MoviePlus X3. Both Serif titles are easy-to-use and allow novices and experts alike to edit and enhance photos and videos, putting high quality, highly creative results within everybody’s reach. MoviePlus X3 is available in English while PhotoPlus X2 is offered in English, French and German.

“When we met the Serif team and tried out MoviePlus X3 and PhotoPlus X2 we were impressed not only with how easy the software is to use, but also how creative and professional the results were,” said Richard Baker, Senior Manager Channel Marketing, AMD . “These strengths make PhotoPlus X2 and MoviePlus X3 the perfect accompaniments to our AMD Phenom™ processor products within the Unleash Passion campaign. Qualifying AMD customers can let their creativity loose with their choice of these remarkable complimentary Serif titles, further enhancing their enjoyment of these powerful new AMD-based systems.”

“We’re delighted that our software has been chosen by AMD to add value to their range of powerful PC processors,” commented Ellie Dyke, Serif’s Head of Business Development. “Serif’s award winning software completely fits with the ideals behind AMD’s Unleash Passion campaign – and with PhotoPlus X2 and MoviePlus X3 AMD’s customers will truly be able to unleash their creativity, whatever their level of experience.”


End

For further information please contact:

Sarah Connelly, Tel: 0115 9149103 or Email: pr@serif.com



About Serif

Serif develops and publishes the award-winning software range which includes PagePlus™, PhotoPlus™, DrawPlus™, WebPlus™, AlbumPlus™, MoviePlus™, PanoramaPlus™ and Digital Scrapbook Artist™. Founded in 1987 with the aim to develop better value alternatives to high-end design and publishing packages, Serif has been repeatedly praised for its powerful yet easy-to-use software which enables businesses, educational establishments, and ordinary PC users to achieve professional-quality results – whatever their level of experience. With over 6 million customers worldwide and over 200 independent awards and accolades from respected industry publications, Serif has over 200 employees at its head office, development and European sales centre in Nottingham, UK and its North American sales operation in New Hampshire, US.



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