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Serif (Europe) Ltd, the UK’s leading independent desktop publishing, design and graphics software developer, is excited to announce a new distribution agreement with Craftime Ltd that will see their impressive photorealistic digital scrapbooking program, Digital Scrapbook Artist, launched into the craft retail channel throughout the UK.

The deal will provide Craftime Ltd’s network of craft industry retailers with the opportunity to reach a rapidly increasing market of digital scrapbookers with Serif’s Digital Scrapbook Artist. This affordable piece of software offers a unique combination of unlimited creativity and ease-of-use making it ideal for all crafters, beginners and experts alike.

The agreement will be formally announced at the ICHF Craft, Hobby & Stitch show 2009 (NEC, Birmingham, 15-17th February). Both Serif and Craftime Ltd are exhibiting at the event and representatives from both companies will be on site to give live product demonstrations and explain the benefits of the ground-breaking new Preferred Retailer Scheme.

“Our exciting new partnership with Craftime Ltd will enable us to tap into their network of specialist craft retailers, allowing us to expand the reach of Digital Scrapbook Artist even further,” said Ellie Dyke, Serif’s Head of Business Development. “Serif is extremely positive about this opportunity and hopes it will be the start of a longstanding relationship.”

“We are delighted to have been chosen by Serif as their exclusive distributor of Digital Scrapbook Artist to the UK craft industry” says Stuart Bestwick, Managing Director of Craftime Ltd. “This cooperation represents an exciting opportunity for us to be at the forefront of the union between traditional crafting skills, and their integration with more contemporary pastimes. We are looking forward to adding our knowledge of the craft channel to Serif’s outstanding reputation for user-friendly, innovative software.”

Digital Scrapbook Artist offers high-quality embellishments, built-in digital photo editing tools and digital versions of traditional scrapbooking tools such as scissors, enabling crafters to forever preserve their memories in digital scrapbooks that are true-to-life. The program comes complete with everything needed to get started, including a bonus value DVD from DaisyTrail.com™* containing 10 content packs full of themed backgrounds, embellishments, photo frames, materials, alphabets and loads more!

*Coinciding with the release of the software, Serif unveiled the beta version of DaisyTrail™ (www.daisytrail.com), an online social scrapbooking network for scrapbookers and crafters to share their designs with family and friends, and to exchange creative tips with others. Everyone that signs up for free membership at DaisyTrail™ will receive two free Digikits (themed content packs) that can be used with Serif’s Digital Scrapbook Artist and any other digital scrapbooking or image editing software.

For more detailed information about Digital Scrapbook Artist, visit www.serif.com/scrapbook

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Note to Editors:

Please contact: Serif PR with any further enquiries. Tel: 0115 9149103 or Email: pr@serif.com

Serif is the publisher of the award-winning software range that includes PagePlus™, PhotoPlus™, DrawPlus™, WebPlus™, AlbumPlus™, MoviePlus™, PanoramaPlus™ and Digtial Scrapbook Artist™ and more. Founded in 1987 with the aim to develop low-cost alternatives to high-end publishing and graphics packages, Serif has been repeatedly praised for its powerful yet easy-to-use software which has put professional effects and demanding publishing tasks within the reach of ordinary PC users around the world. Now with over 6 million customers worldwide, Serif has over 200 employees at its head office, development and European sales centre in Nottingham, UK and its North American sales operation in New Hampshire, US.

Craftime Limited was set up in the late 80’s to respond to the growing demand for the ‘Crafts at Home’ market. It had a steady mail order business responding in particular to the doll and pattern market. The company was originally operated from the Isle of Man, but following the increase in Trade customers, it was purchased by the current owners, and relocated to Newstead, North Notts in 2003.

Two years later and further expansion necessitated a move to the current premises in the beautifully landscaped Sherwood Business Park in the heart of Robin Hood country. The company continues to bring innovative new ranges to the market and now serves the needs over an ever growing number of Craft outlets.

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