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International computer software company Serif (Europe) Ltd., today announced a new software product, PosterDesigner Pro for HP that will be supplied and supported exclusively alongside HP Designjet large format printers and helps enable customers to increase productivity, reduce costs and deliver high-quality results.

Serif has called on more than 20 years’ software experience to create PosterDesigner Pro for HP, a powerful yet friendly design package that enables users to easily and quickly produce high quality, large format prints such as posters and banners, in-house.

”We are excited to combine our expertise with HP’s to deliver real value to our customers in the form of a complete design and large format printing solution,” says Ellie Dyke, Head of Business Development EMEA at Serif.

“HP continues to work closely with specialised software companies like Serif to develop industry leading workflow solutions for large-format content creation and printing,” said Santiago Morera, vice president and general manager, Large Format Printing Business, Imaging and Printing Group, HP. "PosterDesigner Pro makes it easy to produce fantastic posters and banners on HP Designjet Printers in-house saving time and money."

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Note to Editors:

Please contact: Serif PR with any further enquiries. Tel: 0115 9149103 or Email: pr@serif.com

More information is available at:
HP’s Graphic Arts portfolio: www.hp.com/go/graphicarts
Serif PosterDesigner Pro for HP: www.hp.com/go/posterdesignerpro

Serif is the publisher of the award-winning software range that includes PagePlus™, PhotoPlus™, DrawPlus™, WebPlus™, AlbumPlus™, MoviePlus™, PanoramaPlus™ and Digtial Scrapbook Artist™ and more. Founded in 1987 with the aim to develop low-cost alternatives to high-end publishing and graphics packages, Serif has been repeatedly praised for its powerful yet easy-to-use software which has put professional effects and demanding publishing tasks within the reach of ordinary PC users around the world. Now with over 6 million customers worldwide, Serif has over 200 employees at its head office, development and European sales centre in Nottingham, UK and its North American sales operation in New Hampshire, US.

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