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Serif (Europe) Ltd Nottingham, UK 30 May 2006 PRESS RELEASE  Serif Announces New Partnership with Avanquest New partnership introduces Serif software to German-speaking markets Serif (Europe) Ltd, the UK’s leading independent desktop publishing, design and graphics software developer, and Avanquest, a world-leading distributor of software, have partnered to introduce Serif’s latest range into the German-speaking markets. Avanquest has become Serif’s Master Representative in Germany, Austria and Switzerland and will promote and distribute via retail and corporate channels, and provide after sales care and technical support for Serif branded software. Avanquest are initially launching German-language versions of PagePlus 11 and PhotoPlus 10 Premium Edition, which will be followed by DrawPlus 8, MoviePlus 5 and WebPlus 10. Serif has built a strong reputation in the UK for offering design and graphics software that is powerful, yet accessible and affordable for everyday PC users, winning over 100 awards and accolades from the UK computing press. Serif also enjoyed great success in Germany at the beginning of this decade with the Harvard Graphics brand and now, back under British ownership, Serif is aiming to repeat this success with Serif-branded software. “We are delighted to be partnering with Avanquest, which has a proven track record of distributing software globally, to introduce our software to the German-speaking markets”, said Gary Bates, Serif’s Managing Director. “Through our partnership with Avanquest, we are confident that Serif software will become equally well-known and popular in Germany, Switzerland and Austria as it is in the UK.” "Serif software is well-respected in the software industry and has been hugely popular both in the UK and in other countries where it has been marketed under other brands," said Andy Goldstein, Executive Director of Avanquest. "We previously enjoyed great success selling these products when they were published under the Harvard Graphics brand and now, with the very latest Serif versions available in German, we fully expect to build on this historical success and to introduce more German PC users to the software from this European developer." End For further information please contact: Meg Sharp. Tel: 0115 914 2000 or email: msharp@serif.com About Serif Serif is the publisher of the award-winning software range that includes PagePlus, PhotoPlus, DrawPlus, WebPlus, ImpactPlus, AlbumPlus, MoviePlus and more. Founded in 1987 with the aim to develop low-cost alternatives to high-end publishing and graphics packages, Serif has been repeatedly praised for its powerful yet easy-to-use software which has put professional effects and demanding publishing tasks within the reach of ordinary PC users around the world. Now with over 2 million customers worldwide, Serif has around 250 employees at its head office, development and European sales centre in Nottingham, UK and its North American sales operation in New Hampshire, US. Sales & Distribution Serif Sales Hotline: 0800 376 7070 |
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