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pr-01092004.pdf

Serif (Europe) Ltd
Nottingham, UK
09 January 2004

PRESS RELEASE
SERIF LAUNCHES ‘PHOTOPLUS 9’
New version of acclaimed digital image-editing package now boasts Adobe Photoshop® Import and Export.

Serif (Europe) Ltd - the UK’s leading independent desktop publishing, design and graphics software developer – today announced the launch of PhotoPlus 9, the latest version of their award-winning digital image-editing program.

PhotoPlus 9 (Price £79.99) is Serif’s most comprehensive photo-editing package to date, offering advanced level tools that allow everyday users, enthusiasts and digital-imaging professionals to easily import, manipulate and export image files. Combining easy-to-use professional features with an exceptional price tag, PhotoPlus 9 is clearly set to become the number one choice when working with photographs and images for the Web, multimedia and the printed page.

New Photoshop® (.PSD) Import and Export now allows PhotoPlus 9 to maintain most layer types and effects from imported Adobe Photoshop files and translate them into editable PhotoPlus layers and effects. Fully integrated PDF Export adds further flexibility for sharing digital image creations.

Printing is now more sophisticated in PhotoPlus 9. ICC Colour Profiling enables accurate colours to be achieved by calibrating monitors and printers so that printed results closely match colours as they appear on-screen. Plus, new Print Layout options allow users to set the position of images on the printed page either manually or using built-in layout templates. Not only can a selection of different images, multiple copies of the same image, or one image alone be positioned on a single page, but cropping and scaling tools provide even more functionality at the point of printing. Total control and perfect results first time will mean great savings on expensive colour print quality paper.

Building on a long legacy of providing helpful features suggested by Serif’s valued customers, PhotoPlus 9 now also includes a raft of other new and improved tools. New scratch remover tool uses cloning technology to copy an unaffected area of the photograph over the scratched area, for more efficient image restoration. Revamped brushes with preset textures and full brush customization makes retouching photographs a breeze. The incorporation of the latest exceptionally effective Lanczos 3 image resizing technology also makes it possible to resize digital images while maintaining optimum image quality. All these high-end features make it easier than ever for everyone to enjoy complete creative control over their digital images.

“It’s a tribute to the ingenuity of our development team and the enthusiasm of our customers that PhotoPlus is now right up there with the acknowledged industry leaders,” said Gary Bates, Serif’s Joint Managing Director. “Truly professional features, compatibility with industry standard file types and the fact that PhotoPlus 9 is so much cheaper than its competition make it an unbeatable package.”

The PhotoPlus 9 package contains:

Serif PhotoPlus 9 – (CD and companion)
Serif PhotoPlus 9 Resource CD – (CD containing 3000 Hemera PhotoObjects,
7 Advanced Tutorials and over 150 Instant Effects)

End

For further information please contact:

Meg Sharp. Tel: 0115 914 2000 or email: pr@serif.com

About Serif
Serif is the publisher of the award-winning software range that includes PagePlus, PhotoPlus, DrawPlus, WebPlus, ImpactPlus, MediaPlus, 3DPlus, MoviePlus, DVDPlus, PopArtPlus and MontagePlus. Founded in 1987 with the aim to develop low-cost alternatives to high-end publishing and graphics packages, Serif has repeatedly been praised for its powerful yet easy-to-use software which has put professional effects and demanding publishing tasks within the reach of ordinary PC users around the world. Now with over 2 million customers worldwide, Serif has over 300 employees at its head office, development and European sales centre in Nottingham, UK and its Internet development and North American sales operation in Hudson, New Hampshire.

Sales and Business Development Opportunities
Serif products are available from leading retailers, or direct from Serif by calling
0800 376 7070 or visiting www.serif.com.

For information on distributing or reselling Serif software in the UK, please contact MediaGold (tel: 020 7221 6400, fax: 020 7792 1611, or email: info@mediagold.com).

For multi-user site licence enquiries please call Serif direct on 0800 376 6868.

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