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pr_02042002.pdf

Serif (Europe) Ltd
Nottingham, UK
04 February 2002

PRESS RELEASE
SERIF APPOINTS SCANDINAVIAN DISTRIBUTOR
Draware becomes Nordic distributor for Serif range

Serif - the leading independent desktop publishing, design and graphics software developer - today announced that it has appointed Draware as its distributor for the Scandinavian market.

Draware will promote and distribute Serif's full software range in Denmark, Sweden, Norway and Finland and will provide front-line technical support to dealers and resellers within their territory.

"In the coming months we will be marketing the Serif products aggressively," said Christian Schmidt, Managing Director of Draware A/S. "The Serif product line provides professional results from easy-to-use products and will offer an unparalleled combination of value and performance to our customers in the Nordic region."

"We're very pleased to be working with Draware to make our award-winning products available to a whole new group of customers in Europe" said Joe Ossai, VP Sales for Serif. "We believe that the quality of our software and Draware's expertise in the Scandinavian market will prove to be a winning combination for both companies."

End


About Serif
Serif is the publisher of the award-winning software range that includes PagePlus, PhotoPlus, DrawPlus, WebPlus and 3DPlus. Founded in 1987 with the aim to develop low-cost alternatives to high-end publishing and graphics packages, Serif is consistently praised for its powerful yet easy-to-use software which puts professional effects and demanding publishing tasks within the reach of ordinary PC users around the world. Serif has over 200 employees at its head office, development and European sales centre in Nottingham, UK and operates its Internet development and North American sales operation from Hudson, New Hampshire.

About Draware
Draware, established in 1996, is headquartered in Denmark and specialises in the marketing, sales and support of high quality graphics software. Previously the sole Nordic distributor for Micrografx, Draware sells and promotes software solutions to several of the largest and best known Scandinavian companies including Ericsson, Nokia, Volvo, SAAB, Telenor, Sonora, IKEA, Skadia, Statoil, Nera, Merita, SEB and ABB.

Sales and Business Development Opportunities
Scandinavian resellers who wish to purchase or obtain more information about the Serif range should contact: Draware A/S, Kaervej 2, DK-2970 Hoersholm, Denmark Tel: (+45) 45 76 20 21 Fax: (+45) 45 76 41 21 E-mail: info@draware.com

For information on distributing or reselling Serif software or Harvard Graphics, please call Joe Ossai on +1 603 889-8650 ext 101 or see www.serif.com/contactus

Serif products are available worldwide direct from the Serif Web site www.serif.com.

For further information please contact Gary Bates, Serif (Europe) Ltd. Tel 0115 914 2000 or e-mail pr@serif.com

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