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Don't have time to read it now? Download the PDF and read this Press Release at your leisure.

pr_05242004.pdf

Serif (Europe) Ltd
Nottingham, UK
24 May 2004

PRESS RELEASE
SERIF LAUNCHES ‘IMPACTPLUS 5’
New version with impressive particle system for stunning animation effects.

Serif (Europe) Ltd – the UK’s leading independent desktop publishing, design and graphics software developer – today announced the launch of ImpactPlus 5, the latest version of their high-impact 3D and animated effects package.

ImpactPlus 5 (List Price £59.99; Upgrade Price £39.99*) is Serif’s powerful new design application that enables the creation of striking graphics to add impact to every project, whether
on-screen, in print or for the Web. Advanced technology makes high-quality effects and animations easily achievable through ImpactPlus 5’s intuitive interface and easy-to-use tools. This exciting new program can provide everyone with additional creative power and flexibility at an affordable price.

ImpactPlus 5 makes it easier than ever to create high-impact graphics, 3D and animated effects for everything from presentations, logos, Website headers and banners, to home movie intros and outros.

The addition of presets based on new Particle System technology now means that realistic effects such as rain, snow, wisps of smoke, raging fire, explosions, candle flames, fireworks, billowing clouds, bubbles, lava, wax and more can be applied to graphics and animated scenes with just one click! Particle system presets can also be combined to achieve unique results and users can also create their own customized special effects using the powerful Particle Workshop for even more control and dynamic scene creation.

In the world of 3D animated graphics, specifying an object’s motion is easier than ever with new Path animation, allowing users to define natural curved routes for objects to bounce and fly along by selecting a Path preset or creating a customized route in the flexible Path Workshop. Also new in ImpactPlus 5 is Camera Animation, which allows users to manipulate the camera’s position and move it through the scene, enabling everyone to easily recreate the ‘fly-through’ and panning techniques favoured by professional animators.

Building on the most popular features from previous versions, an even greater range of preset models are now available. Users can also develop their own models from scratch in the 3D Workshop, making it quick and easy to create almost any object imaginable in ImpactPlus 5. This is a great value-for-money package that will provide lots of fun en-route to creating spectacular high-quality graphics and animations.

“Everyday computer users will be able to add an extra dimension to their creativity with the wealth of stunning effects and animation capabilities available in ImpactPlus 5,” said Gary Bates, Serif’s Joint Managing Director. “This package is a phenomenally effective way of creating graphics that will add impact to everyone’s printed documents, websites, presentations and home movies.”

The ImpactPlus 5 package contains:

• Serif ImpactPlus 5 – (CD and companion)
• Serif ImpactPlus 5 Resource CD – (CD containing 291 textures, 565 backgrounds, 558 3D models, 64 samples, 23 wizards, 71 paths and 101 particle effects.)

* Owners of other Serif software titles will be able to purchase ImpactPlus 5 for £39.99.


End

For further information please contact:

Meg Sharp. Tel: 0115 914 2000 or email: pr@serif.com

About Serif
Serif is the publisher of the award-winning software range that includes PagePlus, PhotoPlus, DrawPlus, WebPlus, ImpactPlus, MediaPlus, 3DPlus, MoviePlus, DVDPlus, PopArtPlus and MontagePlus. Founded in 1987 with the aim to develop low-cost alternatives to high-end publishing and graphics packages, Serif has repeatedly been praised for its powerful yet easy-to-use software which has put professional effects and demanding publishing tasks within the reach of ordinary PC users around the world. Now with over 2 million customers worldwide, Serif has over 300 employees at its head office, development and European sales centre in Nottingham, UK and its Internet development and North American sales operation in Hudson, New Hampshire.

Sales and Business Development Opportunities
Serif products are available from leading retailers, or direct from Serif by calling
0800 376 7070 or visiting www.serif.com.

For information on distributing or reselling Serif software in the UK, please contact MediaGold (tel: 020 7221 6400, fax: 020 7792 1611, or email: info@mediagold.com).

For multi-user site licence enquiries please call Serif direct on 0800 376 6868.

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