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Serif (Europe) Ltd Nottingham, UK 14 August 2001 PRESS RELEASE  SERIF APPOINTS MEDIAGOLD AS ITS UK RETAIL SALES AND MARKETING REPRESENTATIVE Serif (Europe) Ltd - today announced that it has appointed MediaGold (UK) Ltd as its UK retail sales and marketing representative. MediaGold will manage Serif's retail sales and distribution business as part of Serif's strategy to continue its profitable sales growth in the UK. "We are delighted to be working with MediaGold as we expand our retail range", says Gary Bates, Serif's Marketing and Communications Director. "Serif is best known via its highly successful direct marketing promotions, but, as sales of our software continue to grow, we are eager to benefit from MediaGold's extensive knowledge and expertise to ensure that we maximize channel sales opportunities." "Serif's acclaimed desktop publishing and graphics software has been highly successful in the UK for a number of years and we will be leveraging our unique position in the industry and providing a full range of business development services to drive Serif sales to the next level", says Jo Wood, CEO of MediaGold UK. Serif recently returned to British ownership after a management buyout in March 2001. It continues to expand its range of award-winning desktop publishing and graphics software and plans to launch its new Studio range over the next quarter. End Media Enquiries For Serif: Tamla Swift, SS & M Tel: 01625 539 494 or e-mail: pr@serif.com For MediaGold: Mary Burtt, Platform PR Tel: 020 8964 9149 or e-mail: mary@platformpr.com Trade EnquiriesFor information on distributing or reselling Serif software in the UK, please contact MediaGold at: 151 Freston Road, London W10 6TH Tel: 020 7221 6400 Fax: 020 7792 1611 E-mail: info@mediagold.com About Serif Serif is the publisher of the award-winning software range that includes PagePlus, PhotoPlus, DrawPlus, WebPlus and 3DPlus. Founded in 1987 with the aim to develop low-cost alternatives to high-end publishing and graphics packages, Serif is consistently praised for its powerful yet easy-to-use software which puts professional effects and demanding publishing tasks within the reach of ordinary PC users around the world. Serif has over 200 employees at its head office, development and European sales centre in Nottingham, UK and operates its Internet development and North American sales operation from Hudson, New Hampshire. About MediaGold MediaGold International manages the development of consumer and business software (and associated products). With offices in London, Munich and Paris, MediaGold has over 15 years' experience providing business development services on a pan-European and International basis, to clients such as Intuit, Prima Books and Macmillan Software throughout retail, e-tail, corporate, OEM, distribution, re-publishing, catalogue and direct sales channels. |
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