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Serif, Inc Hudson, US 05 September 2002 PRESS RELEASE  “FREESERIFSOFTWARE.COM” LAUNCHED New Web site devoted to FREE world-beating design and graphics software Serif, Inc - the US office of the leading independent desktop publishing, design and graphics software developer - today announced the launch of "FreeSerifSoftware.com", a new Web site devoted to providing FREE downloads of some of the most user-friendly design and publishing software available. 
FreeSerifSoftware.com provides FREE software that covers just about everything from desktop publishing,
drawing and digital imaging to 3D design and Web publishing. Downloads are 100% FREE, fully functional and unlimited. There are no gimmicks, conditions or catches as Serif firmly believes that the best way to win future loyal customers is to exceed their expectations from Day One. "Serif already has over 1.75 million users of its award-winning software - with nearly half of them in the US - and the fact is that most of our best customers initially heard of Serif through our free offers", said Pete Beedham, Serif's VP of Internet Strategy. "The launch of FreeSerifSoftware.com will mean that even more PC users will be able to learn how they can benefit from desktop publishing, digital imaging and design software. In turn, Serif will get more satisfied customers generating the word-of-mouth advertising that will result in future sales of Serif's other great value software. Everyone wins!" The site will be promoted via search engines, banner ads and other online marketing initiatives and Serif believes that, by attracting new customers and raising the profile of its software in this way, it can maintain its recent rapid growth and continue to outsell some of its more high profile competitors. The company expects to generate some revenues from charges for printed copies of the software documentation and for CD-ROM versions of the free titles. However, the company's main revenues will continue to be generated by sales of upgrades and new products to its ever-growing list of customers. End For further information, please contact: Public Relations Department on (603) 889-8650 (US), or 0115 914 2000 (UK), or e-mail: pr@serif.com About Serif Serif is the publisher of the award-winning software range that includes PagePlus, PhotoPlus, DrawPlus, 3DPlus and WebPlus. Founded in 1987 with the aim to develop low-cost alternatives to high-end publishing and graphics packages, Serif has repeatedly been praised for its powerful yet easy-to-use software which has put professional effects and demanding publishing tasks within the reach of ordinary PC users around the world. Serif has over 230 employees at its head office, development and European sales centre in Nottingham, UK and operates its Internet development and North American sales operation from Hudson, New Hampshire. |
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