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Serif (Europe) Ltd, the UK’s leading independent desktop publishing, design and graphics software developer, is thrilled to announce the availability of Digital Scrapbook Artist – its exciting photorealistic scrapbooking program – in PC World stores located throughout the UK. Digital Scrapbook Artist is already available on serif.com and amazon.co.uk.

Digital Scrapbook Artist (List Price £29.99) offers a unique combination of unlimited creativity and ease of use so that anyone, regardless of experience, can cherish special memories and moments by creating digital scrapbooks that look true to life. The intuitive user interface offers an easy way for anyone to make scrapbooks quickly, while still offering advanced crafting features for more creative and experienced users. The program comes complete with everything needed to get started, including a bonus value DVD from DaisyTrail™ containing 10 themed content packs full of backgrounds, embellishments, photo frames, materials, alphabets and loads more. The powerful, life-like editing tools and effects mean anyone can make something truly exceptional, and Digital Scrapbook Artist even offers a one-click upload to DaisyTrail.com*, making it easier than ever to share designs.

Digital Scrapbook Artist’s outstanding features include:

• High Quality Embellishments – Ultra-high quality design elements give incredible detail.
• Photo Editing Tools – Enhance photos with powerful photo adjustment tools.
• Image Cutout Studio – Scan in embellishments and cut them out in a dedicated studio.
• Shadows & Effects – Make scrapbook come to life with natural shadows and realistic effects.
• Share – Upload scrapbooks to DaisyTrail™ to share with family and friends.

For more detailed information about Digital Scrapbook Artist, visit www.serif.com/scrapbook

“Families are increasingly interested in applications that allow them to enhance and share their memories digitally.” said Darren Houghton, Sales Director at Gem Distribution. “The power, tools and ease of use of Digital Scrapbook Artist make it the perfect software for their needs and we are delighted to be supplying this product to PC World to expand its retail presence.”

“We are delighted with Digital Scrapbook Artist as our team have produced the most powerful, user-friendly digital scrapbooking program to date and it’s at an affordable price.” said Ellie Dyke, Serif’s Head of Business Development. “And we’re equally pleased that it is now available in PC World, the largest specialist computer retailer in the UK.”.

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*Coinciding with the release of the software, Serif unveiled the beta version of DaisyTrail™ (www.daisytrail.com), an online social scrapbooking network for scrapbookers and crafters to share their designs with family and friends, and to exchange creative tips with others. Everyone that signs up for free membership at DaisyTrail™ will receive two free Digikits (themed content packs) that can be used with Serif’s Digital Scrapbook Artist and any other digital scrapbooking or image editing software.

Note to Editors:

Please contact: Serif PR with any further enquiries. Tel: 0115 9149103 or Email: pr@serif.com

Serif is the publisher of the award-winning software range that includes PagePlus™, PhotoPlus™, DrawPlus™, WebPlus™, AlbumPlus™, MoviePlus™, PanoramaPlus™ and Digtial Scrapbook Artist™ and more. Founded in 1987 with the aim to develop low-cost alternatives to high-end publishing and graphics packages, Serif has been repeatedly praised for its powerful yet easy-to-use software which has put professional effects and demanding publishing tasks within the reach of ordinary PC users around the world. Now with over 6 million customers worldwide, Serif has over 200 employees at its head office, development and European sales centre in Nottingham, UK and its North American sales operation in New Hampshire, US.

PC World is Britain’s largest specialist chain of computer superstores. The superstores offer more than 5,000 product lines including extensive ranges of PCs, laptops, printers, software, peripherals and accessories from the major brands, as well as many PC World exclusive products. In-store PC Clinics offer on the spot advice and service. Component Centres offer a ‘one-stop shop’ for customers with advanced technical knowledge, providing a vast choice of PC components and upgrade products at competitive prices.

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