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Serif (Europe) Ltd, the UK’s leading independent desktop publishing, design and graphics software developer, is delighted to be exhibiting at the new Hobbycrafts show, at the NEC Birmingham, from 8-11th November 2007. The show also incorporates Art Materials Live and Crafts for Christmas.

To celebrate its participation, Serif is offering up to 60% off the list price of selected software as an exclusive deal for show visitors. To qualify for the purchase discount, visitors simply need to visit stand F43 in Hall 11 to view a Serif software demonstration.

Serif’s award-winning software is ideally suited to a wide array of hobbyist activities, including scrapbooking, making photo albums, printed paper craft, greeting card design, customised stationery design, creating seasonal decorations, customised signs, a wide variety of themed calendars, plus professionally-produced personalised mugs, stickers, keychains, textiles – and much more. Results can be achieved quickly and easily with a stunning array of ready-made design templates.

Suitable for adults and children alike, Serif’s titles offer exceptional value-for-money. The Serif programs that are ideal for creative design being showcased at Hobbycrafts 2007 are:

• DrawPlus X2
• PagePlus X2
• PhotoPlus X2

DrawPlus X2 – Serif’s Windows Vista™ certified artwork powerhouse supports natural media brushes for realistic drawings – with support for pressure-sensitive graphics tablets – plus PDF editing so that artwork can be imported from almost any other program, a modern interface with context-sensitive tools, AutoCAD import/export, flexible printing controls, and impressive keyframe animation features with multimedia Flash™ export for the Web. Indispensable core drawing tools and special effects such as perspective, 3D art, warping, glows, shadows, bevels, and surface textures allow users complete creative control over the construction, editing and style of all shape and text artwork in DrawPlus X2.

PagePlus X2 – With an award-winning history and a host of powerful new features, PagePlus X2 is the ideal choice for getting creative on the PC. With impressive freedom of layout, on-page image adjustments, and plenty of shape and transparency controls – along with an excellent range of tutorials, templates and the straightforward help system – it is easy to tackle almost every design project imaginable. Certified for Microsoft® Windows Vista™, PagePlus X2 puts fantastic greetings cards, booklets, digital scrapbooks, hobby artwork, personalised stationery and more within reach – with no need for prior publishing expertise.

PhotoPlus X2 – The ideal digital image editing solution for enhancing and correcting digital photos or scanned images. With its powerful range of flexible image fixing tools, including the one-stop QuickFix Studio, it’s easy to ensure snaps achieve their full glory. Automated ‘How To’ guides will lead you through a series of tasks, completing steps for you with a single-click. A powerful Extraction tool lets you cut image elements from a photo for use elsewhere, even against other backgrounds. A host of creative tools and Instant Artist effects make it easy to transform photos into artistic masterpieces and the easy-to-use Export Optimiser allows photos to be saved in standard formats for use in other programs or on the Web. The Windows Vista™ certified PhotoPlus X2 also boasts an impressive media organiser, AlbumPlus SE Pro.

AlbumPlus SE Pro – included with PhotoPlus X2, AlbumPlus SE Pro is Serif’s powerful, Microsoft® Windows Vista™ certified, digital image manager. It enables everyone to easily organise, browse, search and locate digital images, movies and sounds. With AlbumPlus’s ability to search for images and media by keyword, album, rating, or date, your craft artwork is only ever a moment away. Offering a multitude of ways to view, print and also share photos and artwork as calendars, greetings cards, multimedia slideshows and more. AlbumPlus SE Pro makes it easier than ever to share digital artwork, photos, and media – and to purchase photo prints, customised mugs, t-shirts and other gifts.

"We’re delighted to be exhibiting at this popular show, where we will be able to demonstrate a range of Serif software to a family-orientated audience that are increasingly computer savvy”, said Gary Bates, Serif’s Managing Director. “Our software is ideal for creating eye-catching designs for a multitude of trades and hobbies, and makes it extremely easy to achieve outstanding results with little or no previous experience. Our renowned tutorials and guides help put everything from home made greetings cards through hand-drawn brushwork to professionally-produced customised toys, mugs and t-shirts within everyone’s grasp."

For further information please contact:

Please contact: Sarah Connelly, Tel: 0115 9149104 or Email: pr@serif.com

Serif is the publisher of the award-winning software range that includes PagePlus, PhotoPlus, DrawPlus, WebPlus, ImpactPlus, AlbumPlus, MoviePlus and more. Founded in 1987 with the aim to develop low-cost alternatives to high-end publishing and graphics packages, Serif has been repeatedly praised for its powerful yet easy-to-use software which has put professional effects and demanding publishing tasks within the reach of ordinary PC users around the world. Now with over 2 million customers worldwide, Serif has around 250 employees at its head office, development and European sales centre in Nottingham, UK and its North American sales operation in New Hampshire, US.

Serif Sales Hotline: 0800 376 7070

Serif Online: www.serif.com

Serif Multi-User Site Licences: 0800 376 6868

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