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Serif (Europe) Ltd, the UK’s leading independent desktop publishing, design and graphics software developer, is delighted to announce their participation at the ICHF Craft, Hobby & Stitch Show (15-17th February 2009 at the NEC, Birmingham).

The Serif booth (Hall 9, stand G09) will feature live demonstrations of their photorealistic digital scrapbooking program – Digital Scrapbook Artist™ – highlighting its unique combination of ease-of-use, traditional scrapbooking techniques, and truly realistic-looking results. Company representatives will also be on site to explain the benefits of the ground breaking new Serif Preferred Retailer Scheme, designed to help craft retailers make more money from selling digital products.

“The ICHF Craft, Hobby & Stitch Show provides an ideal setting to showcase Digital Scrapbook Artist’s impressive features to the craft trade and to explain the tools we can provide to help retailers reach the rapidly growing digital scrapbooking market,” comments Ellie Dyke, Serif’s Head of Business Development.

With features including high-quality embellishments, built-in digital photo editing tools and digital versions of traditional scrapbooking tools, Digital Scrapbook Artist is ideal for all crafters, whether they are beginners or experts. The program comes complete with everything needed to get started, including a bonus value DVD from DaisyTrail.com™* containing 10 content packs full of themed backgrounds, embellishments, photo frames, materials, alphabets and loads more!

*Coinciding with the release of the software, Serif unveiled the beta version of www.DaisyTrail.com™ an online social scrapbooking network for scrapbookers and crafters to share their designs with family and friends, and to exchange creative tips with others. Everyone who signs up for free membership at DaisyTrail.com™ will receive two free Digikits (themed content packs) that can be used with Serif’s Digital Scrapbook Artist and any other digital scrapbooking or image editing software.

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Note to Editors:

Please contact Serif PR with any further enquiries:
Tel: 0115 9149043 or Email: pr@serif.com

Serif is the publisher of the award-winning software range that includes PagePlus™, PhotoPlus™, DrawPlus™, WebPlus™, AlbumPlus™, MoviePlus™, PanoramaPlus™ and Digtial Scrapbook Artist™ and more. Founded in 1987 with the aim to develop low-cost alternatives to high-end publishing and graphics packages, Serif has been repeatedly praised for its powerful yet easy-to-use software which has put professional effects and demanding publishing tasks within the reach of ordinary PC users around the world. Now with over 6 million customers worldwide, Serif has over 200 employees at its head office, development and European sales centre in Nottingham, UK and its North American sales operation in New Hampshire, US.

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